From humble beginnings come great things. In 1975, Alex Smith had £2 in his pocket and the desire to make delicious food that was also good for the environment. He created a muesli with no added sugar and that was the start of Alara. Since then Alara blossomed and now produce a wide range of products, making up nearly half of the UK’s organic muesli. Alara also boasts some notable firsts, becoming the world’s first Organic Certified cereal company, and the first zero-waste food company in the UK.
Organic oat flakes
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